How Hubwayz clients now book direct hotel rates from 50,000+ new properties

Hubwayz clients can now book direct hotel rates from more than 50,000 properties directly, through a new Partnership with iOL X; with no individual contracting, no commissions, and no mark-ups added along the way.

The connection runs inside the Hubwayz platform clients already use. You won’t need to build anything, no integration, neither new system to learn. Our travel agencies, OTAs, wholesalers, and DMCs will get a direct line to leading hotel chains, a hotel-issued confirmation number on every booking, and wider margins per stay, because no one sits between the rate and the buyer.

Direct rates, no contracting, full margin. That’s the new era of travel, running in the booking flow clients already have.

What does “direct hotel rates” usually cost a travel business?

For most travel agencies and wholesalers, the phrase “direct hotel rates” has always come with hidden costs. To get a true net rate from a hotel chain, a buyer normally has to negotiate hotel by hotel, sign individual contracts, set up CRS queues, complete chain-specific certifications, and then maintain that relationship over time. Each new property is a new project.

The alternative, buying through wholesalers and bed banks, is faster, but every layer between the buyer and the hotel takes a margin. The rate that reaches the agency is rarely the rate the hotel published. Most travel businesses end up with a mix of both worlds: a small number of painstakingly contracted chains, and a long tail of wholesaler inventory at thinner margins. Neither is fully satisfying. Both come with operational tax.

How does the Hubwayz + iOL X partnership work?

iOL X is a direct hotel connectivity platform that contracts directly with B2B travel buyers on behalf of hotel chains and properties, including hundreds of the world’s best-known hotel chains, with new properties added weekly.

Hubwayz is now connected to iOL X natively. That means any Hubwayz client can access iOL X’s full inventory of over 50,000 hotels at net rates without negotiating a single direct hotel agreement. The connection itself is already live: a client simply signs up to iOL X through Hubwayz, requests credentials, and uploads funds, and they can start booking direct rates the same day.

Each booking returns a hotel confirmation number (HCN) issued straight from the property’s PMS. The hotel sees exactly who booked the room, the buyer’s IATA number is passed through, and Virtual Credit Card (VCC) payments to the hotel are automated end-to-end. iOL X charges 1% on confirmed bookings — no traffic fees, no look-to-book ratios, no minimums.

What changes for Hubwayz clients in practice?

The result is a sourcing model that delivers the margin profile of direct contracting and the operational simplicity of an aggregator — in the same booking flow.

Who this is for

Travel agencies and OTAs already booking through Hubwayz can switch on iOL X access without changing how their team works. Wholesalers and bed banks can use iOL X inventory to widen their own product offering with direct chain rates they did not previously have economic access to. DMCs and incoming agencies can layer direct chain rates into their destination packages without standing up new contracting infrastructure.

For tech and IT decision makers, the message is simpler still: zero new integration work. The Hubwayz–iOL X link is built and live. There is nothing for an engineering team to do.

Common questions about Hubwayz and iOL X

What is iOL X? iOL X is a direct hotel connectivity platform that contracts with hotel chains and properties on behalf of B2B travel buyers. It gives buyers access to net hotel rates sourced straight from the hotel. No commissions, no mark-ups, no middlemen. Across more than 50,000 properties from many of the world’s leading hotel chains.

Do I need to integrate anything to use iOL X through Hubwayz? No. The connection between Hubwayz and iOL X is already built and live. Any Hubwayz client can sign up to iOL X, request credentials, upload funds, and start booking direct net rates inside the platform they already use. No development work is required.

How is this different from booking through a wholesaler or bed bank? Wholesalers re-sell hotel inventory and typically apply commissions or mark-ups in the process. iOL X contracts directly with hotels and passes through net rates untouched, with hotel-issued confirmation numbers. The booking is direct in everything but the contracting work, which iOL X handles centrally.

What does iOL X charge? iOL X charges 1% on confirmed bookings. There are no traffic fees, no look-to-book ratios, and no minimums. Hotel rates themselves are passed through untouched.

See it live
The Hubwayz + iOL X connection is already part of the platform. The fastest way to understand what it changes for your specific booking volume and supplier mix is to see it in action.

Book your free demo